>>> COMING UP NEXT ON ARIZONA HORIZON:SENATOR MARK KELLY JOINS US TO TALK ABOUT SOCIAL SECURITY CONCERNS AND OTHER ISSUES.ALSO TONIGHT: AN UPDATE ON THE ECONOMY AS JOBS REPORTS, INFLATION UPDATES AND TARRIFF DEADLINES COME INTO FOCUS...AND, QUESTIONS ABOUT HOW A-I IS BEING USED TO MAXIMIZE WHAT INDIVIDUALS WILL PAY FOR AIR-FARES.

THOSE STORIES AND MORE, NEXT, ON ARIZONA HORIZON.

>> ARIZONA MADE POSSIBLE BY CONTRIBUTIONS OF THE FRIENDS OF ARIZONA PBS.

>> GOOD EVENING AND WELCOME TO ARIZONA HORIZON.

I'M TED SIMONS.

ARIZONA U.S.

SENATOR MARK KELLY RECENTLY HELD A TOWN HALL IN TUCSON THAT FOCUSED ON SOCIAL SECURITY CONCERNS.

EARLIER TODAY, WE SPOKE WITH SENATOR KELLY "ABOUT" THOSE CONCERNS AND OTHER ISSUES ON CAPITOL HILL.

>> SENATOR, GOOD TO SEE YOU.

THIS TOWN HALL REGARDING SOCIAL SECURITY, WHAT DID YOU HEAR FROM FOLKS?

>> THEY ARE CONCERNED.

I HAD A ROOM FULL OF SENIORS.

A ROOM FULL OF 250 SENIORS WORRIED ABOUT WHAT THE FUTURE OF THE PROGRAM IS.

MANY OF THEM RELY ON SOCIAL SECURITY FOR A GOOD PORTION OF NARROW INCOME IF NOT ALL OF IT.

IF SOCIAL SECURITY BENEFITS ARE CUT, MANY OF THEM WILL END UP IN A SITUATION TO MAKE DECISIONS BETWEEN FOOD, HOUSING, AND HEALTHCARE.

THESE ARE DECISIONS THAT PEOPLE IN THIS PART OF THEIR LIFETIME SHOULDN'T BE CONCERNED WITH.

LOOK AT WHAT IT'S DONE TO MEDICAID.

DRASTIC CUTS THAT WILL LEAVE 3,000 ARIZONANS OVERTIME WITHOUT HEALTH INSURANCE.

ALSO ON SNAP BENEFITS.

ALSO EFFECT SENIORS THAT RECEIVE SOME FOOD ASSISTANCE WITH SNAP.

THESE FOLKS ARE VERY CONCERNED.

I'D SAY MANY OF THEM ARE SCARED ABOUT THEIR OWN PERSONAL FUTURES.

>> SHOULD BENEFITS BE TRIMMED IN SOMEWAY, SHAPE, OR FORM.

SHOULD RETIREMENT AGES BE RAISED.

SHOULD SOMETHING HAPPEN TO SURE UP SOCIAL SECURITY?

>> WELL, TED WHAT HAPPENED OVERTIME, WE HAVE THIS SOCIAL SECURITY TRUST FUND.

THAT WAS SUPPOSED TO HELP US GET THROUGH THE BABY BOOM GENERATION IS THE LARGE GENERATION BORN IN WORLD WAR II DURING RETIREMENT YEARS.

CONGRESS SET UP A PLAN TO MAKE SURE THERE WERE ENOUGH BENEFITS TO FULLY PAY FOR.

THIS ISN'T A GOVERNMENT HANDOUT.

THESE ARE PEOPLE WHERE MONEY WAS TAKEN OUT OF THEIR CHECKS FOR DECADES.

WHAT HAPPENED, THIS IS INTERESTING.

WHAT HAPPENED WAS, WHEN IT WAS CALCULATE HOW THIS WOULD WORK, WHERE CEOs WE WILL MAKE IT 500 UNDER TIME.

AVERAGE COMPANY EMPLOYEE WAS MAKING.

THE ASSUMPTION WAS THAT PEOPLE WOULD HAVE HAD HIGHER EARNINGS AND MORE WOULD PAY THE MAXIMUM AMOUNT INTO THE SOCIAL SECURITY PROGRAM.

BECAUSE OF A TAX SYSTEM AND IT WAY COMPANIES HAVE BEEN ABLE TO FAVOR THE EXECUTIVES OVER THE WORKERS, THERE HASN'T BEEN ENOUGH MONEY PAID INTO THE TRUST FUND.

NOW, THAT'S UP FOR U.S. CONGRESS AND A PRESIDENT TO FIX.

TED, THESE ARE EARNED BENEFITS.

THIS IS NOT A GOVERNMENT HANDOUT TO PEOPLE.

>> FIRST OF ALEX 12% OF THE SOCIAL SECURITY WORK FORCE, THAT'S WHAT THEY ARE TALKING ABOUT HERE.

ARE WE SEEING THOSE CUTS.

IS THAT A DONE DEAL ?

>> THEY ARE FIRING PEOPLE FROM SOCIAL SECURITY.

THE PEOPLE THAT ADMINISTER THE PROGRAM.

IT'S ONE OF THE MOST EFFICIENTLY ADMINISTERED PROGRAM LIKE THIS.

IF YOU COMPARE IT TO A PRIVATE INSURANCE COMPANY LIKE LIBERTY OR ALLSTATE.

1.2% OVERHEAD.

THAT'S UNHEARD OF IN THE PRIVATE SECTOR.

IT'S RUN EFFICIENTLY ALL READY.

THEY ARE FIRING PEOPLE AND CLOSING DOWN THE ASSISTANT CENTERS WHERE THEY CAN THE MUTUAL FUNDS AND COST DOCUMENT.

THESE SORTS OF THINGS AND TREASURY SECRETARY WILL SLIP.

THE BACK DOOR FOR PRIVATIZING SOCIAL SECURITY.

THEY WALK THAT BACK LATER.

THAT'S ALWAYS A PUSH, IS IT NOT SENATOR TO GET MORE PRIVATIZATION IN SOCIAL SECURITY AND RETIREMENT FUNDS.

>> I THINK HE SAID THE QUIET PART OUT LOUD.

HE LET THE AMERICAN PEOPLE KNOW, THE PURPOSE OF THEM SETTING UP THESE ACCOUNTS, IN YEARS TO COME, THEY WILL POINT THOUGH THIS AND THIS IS THE WAY THEY WILL TRY TO UNRAVEL A PROGRAM THAT WE HAVE HAD FOR DECADES THAT HAVE KEPT SENIORS IN THEIR HOMES.

ALLOWED THEM TO HAVE A DECENT RETIREMENT AND A DECENT QUALITY OF LIFE IN THEIR RETIREMENT IN THIS ADMINISTRATION, SCOTT SAID IT TO THE AMERICAN PEOPLE.

THEIR PLAN IS THAT $1,000 THEY GIVE YOU AT THE BEGINNING OF YOUR LIFE MEANS EVENTUALLY WE'LL DESOLVE THESE PROGRAMS.

THEY SPOKE ABOUT THESE FOR DECADES.

I'M TRYING TO HEAR FROM MY CONSTITUENTS ABOUT WHAT THEIR CONCERNS ARE AND TAKE IT BACK TO WASHINGTON AND FIGHT IF THEM AND THE PROGRAMS AND HAVE THE FIRSTHAND INFORMATION.

GIVE THEM HOW HARD IT WOULD BE IF THEY LOSE THESE BENEFITS.

>> SENATOR, THE FIRING OF THE BUREAU OF LABOR STATISTICS CHIEF AFTER A BAD JOBS REPORT.

THE IMPACT OF KILLING THE MESSENGER WHEN IT COMES TO ECONOMIC DATA?

>> IT'S HORRIBLE.

WE WILL LOOK BACK TO THIS WEEK IN FUTURE YEARS AND SAY, THIS WAS THE TIME WE SAW THE LOSS IN CONFIDENCE IN THE UNITED STATES PRESIDENT.

THIS PRESIDENT, FUTURE PRESIDENTS, SHOULD SAY TO HIS PEOPLE.

BRING ME THE BAD NEWS AS SOON AS POSSIBLE.

FOLKS HAVE THE CONFIDENCE IN THEIR LEADERS THAT THEY CAN BRING THEM BAD NEWS AT ANY TIME.

THE MESSAGE DONALD TRUMP SENT TO HIS GOVERNMENT IS, I DON'T WANT TO HEAR BAD NEWS.

BY THE WAY, IF I HEAR BAD NEWS I'D FIRE YOU.

THE POSSIBILITY THIS PERSON IS FIXING THE BOOKS IS IMPOSSIBLE.

THEY COMPILE THE DATA AND SHOW IT TO, YOU KNOW, FOLKS AROUND THE WORLD THAT NEED TO MAKE ECONOMIC DECISIONS WITHIN OUR GOVERNMENT AND OUTSIDE OF GOVERNMENT AND THIS COULD EASILY RESULT IN A TOTAL LOSS OF CONFIDENCE IN THE UNITED STATES MONETARY SYSTEM.

>> THE MONETARY SYSTEM IS ONE THING, SENATOR.

LET'S TALK ABOUT OTHER AREAS.

OTHER AREAS OF GOVERNMENT.

THE MILITARY FOR EXAMPLE.

NOT GIVING BAD NEWS ON MILITARY -- MILITARY MATTERS.

>> THIS IS THE WORSE THING ANYONE CAN DO.

WHEN I WAS COMMANDER OF THE SPACE SHUTTLE, I USED TO TELL PEOPLE NOT ONLY BRING ME BAD NEWS BUT DISAGREE WITH ME AND BRING ME A HEALTHY DISCUSSION ABOUT THE BEST WAY TO PROCEED.

THE WORSE THING WE COULD HAVE IN ANY ORGANIZATION IS A BUNCH OF YES PEOPLE AND PEOPLE THAT WORK FOR YOU THAT ARE AFRAID TO BRING YOU BAD NEWS.

HE BASICALLY TOLD THE ENTIRE U.S. GOVERNMENT.

DON'T BRING ME BAD NEWS OR I'LL FIRE YOU.

>> YOUR REPUBLICAN COLLEAGUES IN THE SENATE AND ON CAPITOL HILL.

THERE ARE FOLKS WHO HAVE BEEN IN THE MILITARY AND BUSINESS WORLD.

THEY WANT THE BAD NEWS TOO AND THE ACCURATE INFORMATION.

WHAT ARE REPUBLICANS SAYING?

WHAT ARE YOU HEARING FROM THEM WHEN HE SAYS SOMETHING LIKE THIS?

>> I HEARD A NUMBER OF THEM THAT THEY ARE CONCERNED JUST LIKE I AM.

I DON'T -- I MEAN HE FIRED HER.

I DON'T KNOW WHAT WE DO NOW.

IT'S IMPORTANT THE MESSAGE THAT COMES WITH WHOEVER HE DECIDES TO PUT IN THIS POSITION.

THERE WILL BE A LOSS OF CONFIDENCE IN THE INFORMATION THAT COMES FROM THE UNITED STATES GOVERNMENT.

>>Reporter: SENATOR, RFK JR. HEALTH CHIEF CANCELED 500 MILLION IN GRANTS TO DEVELOP MRNA VACCINES.

IS THIS NOT A NATIONAL SECURITY ISSUE AS WELL.

THEY CAN BE DEVELOPED QUICKLY AND IF WE HAVE A BIOLOGICAL WARFARE DEAL DON'T YOU WANT THE BEST AND BRIGHTEST.

>> WE NEED VACCINES LIKE THIS.

YOU ARE NOT STEPPING OUT ON A LIMB.

WE NEED THIS TO REACT TO BIOLOGICAL ATTACKS AND NATURALLY OCCURRING VIRUSES AS THINGS MUTATE AND HAPPEN QUICKLY.

THIS WORKED FOR COVID-19, I KNOW CONSPIRACY THEORIST OUT THERE RFK JR. SUBSCRIBES TOO SOMETIMES.

THEY HURT PEOPLE.

TED, I WAS IN THE HOSPITAL AND IN THE ICU BEFORE THERE WAS A VACCINE.

THE PLACE WAS PACKED WITH COVID-19 VICTIMS.

MONTHS AFTER VACCINES BECAME AVAILABLE INCLUDING THE MRNA VACCINE THE ICUs WERE CLEARED OF PEOPLE.

I MEAN, IT SAVED MILLIONS AND MILLIONS OF LIVES FROM COVID-19 AROUND THE WORLD.

WE SHOULD DOUBLE DOWN ON SUCCESSFUL RESEARCH AND NOT RUNNING AWAY FROM IT.

WHAT THEY HAVE DONE TO DEFUND SCIENCE PROGRAMS THROUGH UNIVERSITIES THROUGH NIR AND GOT RID OF 2,000 NASA EMPLOYEES.

THIS IS WHAT OUR COUNTRY DOES BEST.

NO OTHER COUNTRY INVESTS IN SCIENCE LIKE THE UNITED STATES OF AMERICA.

YOU CAN'T DO THIS FROM A PRIVATE SECTORRY PRIVATE COMPANIES WON'T MAKIN' VESTMENTS THAT PROVIDE A CONCERN.

IT'S THE U.S. GOVERNMENT THAT HAS ALWAYS DONE THAT.

IF WE ARE NOT LEADING IN THIS RESEARCH, YOU NO WHO IS?

CHINA.

>> YOU MENTIONED A GUEST OPINION IN THE NEW YORK TIMES TALKING ABOUT LOSING 4,000 EMPLOYEES THERE.

IT SOUNDS TO ME, CORRECT ME IF I'M WRONG.

THE PUBLIC PRIVATE ASPECT OF SPACE TRAVEL IN GENERAL IS BEING REALLY COMPROMISED HERE.

IS THAT TRUE?

>> WHEN YOU LAYOFF A LARGE PORTION OF YOUR SENIOR WORK FORCE, THE EXPERTS, SURE, A LOT OF THINGS ARE COMPROMISE.

THE FUTURE OF THE AGENCY IS COMPROMISE.

THE SCIENTIFIC SAFETY IS COMPROMISE.

WE WILL SEND ASTRONAUTS AROUND THE MOON ON THE ARTEMIS 2 MISSION.

I'M CONCERNED ABOUT THEIR SAFETY IF WE HAVE A GUTTED NASA WORK FORCE.

WE HAVE BEEN DOING WELL WITH THIS PRIVATE PUBLIC PARTNERSHIP THROUGH COMPANIES LIKE, ESPECIALLY SPACE X AS AN EXAMPLE AND IT'S BEEN WORKING REALLY WELL.

IF WE SEE THIS KIND OF EXPLORATION, WHO WILL BE SUCCESSFUL, IT WILL BE CHINA.

>> LAST QUESTION, SENATOR.

WE THANK YOU FOR YOUR TIME.

EVERYTHING WE SPOKE ABOUT HERE FROM THE OTHER SIDE THEY WILL SAY THAT'S FINE AN DANDY BUT THERE IS TOO MUCH WASTE, FRAUD, AND ABUSE.

IT'S A BIT OF CLICHE BUT BACKING UP THE CLAIMS THE CUTS NEED TO HAPPEN.

THINGS NEED TO BE TIGHTENED UP, DO THEY HAVE A POINT?

>> 100% ON THE WASTE ASPECT.

ON THE FRAUD ASPECT, SHOW ME THE INDICTMENTS.

YOU SAY THERE IS FRAUD FOR SIX MONTHS.

I'D LIKE TO SEE INDICTMENTS.

BIG GOVERNMENT BUREAUCRACIES THERE IS WASTE AND REDUNDANCY AND OVERLAP.

THERE IS CERTAINLY AREAS WE COULD TRIM DOWN.

THE WAY ELON MUSK AND DONALD TRUMP AND THEIR TEAM OF DOGE BOTHERS DID THIS IS NOT THE WAY YOU EFFICIENTLY RUN A GOVERNMENT.

YOU DON'T START SLASHING AND BURNING AND JUST RANDOMLY FIRING PEOPLE.

WHAT YOU DO, ONCE YOU GET YOUR CABINET IN PLACE YOU GO TO THE SECRETARIES AND SAY, OVER THE NEXT SIX MONTHS COME WITH A PLAN TO FIND AND FIGURE OUT WHERE THE OVERLAP IS.

WHERE IS THE REDUNDANCY.

WHERE CAN EFFICIENTLY REDUCE THE SIZE OF AGENCIES.

WE CAN REDUCE THE SIZE OF GOVERNMENT AND WE SHOULD.

WE ABSOLUTELY SHOULD.

HAVING A BUNCH OF 22 -YEAR-OLDS RUNNING AROUND AND RANDOMLY FIRING OUR BEST PEOPLE.

DOESN'T MAKE US A BETTER COUNTRY.

>> U.S.

SENATOR KELLY.

SENATOR, SIR, GOOD TO SEE YOU.

THANK YOU FOR JOINING US.

WE APPRECIATE YOUR TIME.

>> THANK YOU FOR HAVING ME.

>>> A LOT OF DATA HAS BEEN BEEN RELEASED.

JOINING US IS THE CEO OF THE RIGHT NOWS CONSULTING GROUP.

IN GENERAL, ALL OF THESE REPORTS.

WHEN YOU PUT THEM TOGETHER WHAT DOES IT SAY ABOUT YOUR ECONOMY.

>> WE HAVE ISSUES YO LOOKING AT THE ECONOMIC DATA.

I USE WORDS LIKE GOOD, BAD, OKAY, WHEN YOU LOOK AT THE JOBS REPORT IT WASN'T SURPRISING AT ALL.

>> MAY AND JUNE WERE REVISED WAY DOWN.

WHAT DOES IT MEAN.

>> THE NUMBERS WERE TOO HIGH BEFORE.

I WAS TRYING TO FIGURE OUT WHY THEY COME TOO STRONG WITH THE ICE ISSUES.

WE KNEW THE ECONOMY WAS GOING DOWN.

THE NUMBERS WERE TOO HIGH.

GDP IS A HEALTHY NUMBER MOST OF THE DATA IS JUST SLOWLY COMING DOWN.

I FEEL LIKE WE HAVE A SOFT LANDING, BUT, THAT'S A LOT DIFFERENT THAN WHAT WE ARE USED TO.

WE ARE USED TO A LOT OF EXTRA SUPPORT.

WE HAVE TO START GROWING OUR OWN MORE THAN I USED TO.

>> WEAK JOB MARKET, THINGS ARE SLOWING DOWN.

THE FED KEEPING THINGS STEADY.

ARE YOU EXPECTING A RATE CUT?

>> THIS IS WHY.

STARTING WITH THE TARIFFS.

WHEN YOU HAVE THE NUMBERS WE ARE TALKING ABOUT IT TOOK A WHILE TO IMPLEMENT.

BUSINESSESWILL START TO FIGURE OUT WHAT WE WILL DO.

EVENTUALLY, THEY WILL FIGURE OUT THE WAY TO PASS IT ALONG.

THE EXTRA INFLATION HAS BEEN PUSHED BACK A BIT.

THE JOB NUMBERS ARE WEAK.

THE FEDERAL RESERVE BOARD WILL HAVE A CHANCE TO LOWER INTEREST RATES OR MORE BY THE END OF THE YEAR THAT WILL HELP THE ECONOMY SOME.

WE STILL HAVE THE MOMENTUM.

A LARGE PLANE FOR THE SOFT LANDING.

>> WE TALKED ABOUT TARIFFS.

HOW MUCH DO THEY IMPACT THE JOB MARKET.

HOW MUCH DO THEY IMPACT THE FED AND RATES.

HOW MUCH DOES IT IMPACT EVERYTHING.

IT SEEMS TO ME, I WAS TALKING ABOUT THIS WITH A FRIEND RECENTLY, TARIFFS ARE BASICALLY A TAX, JIM, IS IT NOT A TAX BRINGING IN REVENUE AND HELPING THE ECONOMY.

>> I CALLED IT A BACK DOOR SALES TAX.

IT WILL EVENTUALLY GO TO THE CONSAMERS.

WE HAVE IMPLEMENTED IT AND A BIT OF STRATEGY WE ARE NOT PRIVILEGED TO.

EVENTUALLY, BY THE END OF THE YEAR YOU WILL SEE THE BUSINESSES WITH EXTRA COSTS.

THEY DON'T WANT TO GET AHEAD OF THEM.

WHAT WILL HAPPEN NATURALLY AND SEE THE INFLATION.

THE WEAK JOB NUMBERS WITHOUT A BIG JUMP SHOULD GIVE THE BOARD THE ABILITY TO LOWER RATES BUT THEY DISAPPOINTED A LOT OVER THE LAST TWO OR THREE YEARS.

>> RECESSION, STAGFLATION, I HAVE HEARD A LIST OF NAMES THAT ARE POSSIBLE.

CAN HOW CAN YOU FORECAST THE I'M GOING TO OBJECT MY WITH TARIFFS COMBING 50% TARIFFS ON INDIA, I MEAN, ON INDIA.

HOW CAN YOU FIGURE OUT WHAT'S COMING UP NEXT AND UNCERTAINTY, HOW DOES THAT PLAY INTO THE MARKET AND BUSINESS.

>> THE UNCERTAINTY IMPACTS THE STOCK MARKET, OBVIOUSLY.

THE PERIOD BEFORE, THEY WERE HEAVY ON SHOCKING STORIES ABOUT TARIFFS AND WE SAW AN 18% DECLINE.

I REMEMBER THAT SPECIFICALLY.

I HAD A 20% BUY IN WITH MY ADD SIZE SOR.

YOU CAN'T TIME THE ECONOMY AND STOCK MARKET.

WE WILL SEE THAT UNCERTAINTY.

IT WILL STILL TRANSLATE INTO WEAKER ACTIVITY.

WE HAVE THESE GAINS FROM OUR TECHNOLOGY THAT CHANGED THE WORLD AND PEOPLE'S LIVING STANDARDS.

AI WILL DO SOMETHING SIMILAR AND DEPENDING ON THE EXTENT WE PARTICIPATE ON THAT.

WE LANDED A LOT OF HIGH-TECH JOBS.

WE'D GET THE LOWER WAGE JOG WE HAVE TO STAY IN THE POSITION TO TAKE ADVANTAGE WE CAN ROCK IT OUT.

HOW GOOD PUBLIC POLICY.

>> THERE IS STILL OPTIMISM.

>> THERE IS.

>> GOOD TO SEE YOU AGAIN.

>> GOOD TO SEE YOU BUD.

>>> DELTA PLANS TO USE AI TO SET AIRFARE PRICING FOR CUSSERS RAISING QUESTIONS OVER PRIVACY AND COSTS.

JOINING ME IS THE DIRECTOR FOR DATA ANALYST YOU ARE IN CHARGE OF A LOT.

>> YEP.

>> AI USED FOR AIRLINE PRICING.

HOW IS IT USED.

>> COMPANIES TRY TO USE REALTIME DATA LIKE MARKET CONDITION DEMAND.

EVEN CONSUMER BEHAVIORS TO SET PRICES DYNAMICALLY TO MATCH WHAT THEY THINK THE CUSTOMERS ARE WILLING TO PAY.

>> IS GOAL IS TO MAXIMIZE WHO I'D PAY BECAUSE IT WILL SEE WHAT I PAID BEFORE OR OTHER MATTERS.

>> DEPENDING ON HOW THEY USED THE DATA.

IF YOU ARE PRICE SENSITIVE OR NOT.

IF YOU ARE PRICE SENSITIVE YOU WILL PAY A HIGHER PRICE.

>> THE CONCERN IS PRICE GOUGING GOING ON.

>> TO A CERTAIN EXSTINT THAT'S A VALID CONCERN.

THAT'S WHEN, YOU KNOW, REVENUE OPTIMIZATION THEY WILL EXPLORE THEIR VENERABILITIES.

FOR EXAMPLE, URGENCY OF OUT OF NEEDS OR BECAUSE YOU HAVE NO CHOICES OR YOU HAVE TO ACCEPT THE PRICES.

THAT'S A MAJOR CONCERN.

>> IS DELTA THE ONLY ONE DOING THIS?

>> DYNAMIC PRICING HAS BEEN PRACTICED FOR DECADES.

>> DYNAMIC PRICING AND AI IS DIFFERENT.

>> YES, IT'S DIFFERENT AI IS A MUCH MORE ADVANCED VERSION OF DYNAMIC PRICING BECAUSE IT USES MORE GRANULAR DATA.

>> WHAT ABOUT KAREN TALES AND OTHER ASPECTS OF TAKING A VACATION.

>> YOU KNOW, UBER AND LYFT DOES IT.

>> GROCERIES.

>> ANY ASPECT OF THE INDUSTRY?

>> THAT'S A GOOD QUESTION.

THEY ARE IN THE CRITICAL CONDITION IF YOU CAN PRACTICE THIS PRICING.

DEPENDING ON IF YOU CAN ASSOCIATE IT OR IF THERE IS A RESAIL MARKET.

THINK ABOUT PUBLIC RIDE SHARE.

HEY, I'LL SALE THIS AT DIFFERENT PRICE.

I KNOW MY FRIEND WILL PAY HALF OF THE PRICE.

I'LL SAY HEY, PLEASE BUY THIS BOOK FOR ME.

>> WE ARE RUNNING OUT OF TIME.

I'D LIKE TO TALK MORE ABOUT IT.

TWO PEOPLE IN LINE PAYING DIFFERENT PRICES ABOUT THE SAME THING.

>> YEP.

>> IF IT'S PRACTICED RESPONSE WHEN I, IT CAN INCREASE EFFICIENCY.

>> INTERESTING.

>> FOR EXAMPLE, A PRODUCT OR AIRLINE SEAT.

ASSUE THE FIRST ONE WANTS TO PAY 500.

SECOND, 300.

THE THIRD ONE, 100.

IF YOU HAVE THREE SEATS LEFT.

HOW WILL YOU SALE.

YOU WILL PRICE IT AT 300 AND SALE FIRST TO CUSTOMER.

MAKE A REVENUE OF 600.

THE THIRD CUSTOMER IS NOT SEVERED.

YOU LEAVE MONEY TO THE FIRST ONE.

WHICH INDIVIDUAL YOU CAN SALE 500 TO FIRST CUSTOMER.

300 TO SECOND.

100 TO THIRD.

>> SHARON, IT'S A BRAVE NEW WORLD AND YOU MADE IT BRAVER FOR US.

WE APPRECIATE YOUR TIME.

THANK YOU.

>> THANK YOU FOR HAVING ME.

>> THAT'S IT FOR NOW.

I'M TED SIMON.

THANK YOU FOR JOINING US.

HAVE A GREAT